more truth in movie times

loews movie chain announced plans to note actual movie start times by the summer movie season. loews had to weigh a possible decrease in revenue from ads and clips before the trailers and feature against the customer complaints about those ads and clips.

this is a good pr move, as people will still have to show up to get 'good seats'. but i imagine other theater chains will likely follow suit rather quickly.

¶ - nitish @ 10:40 AM