movie execs finally realize what the movie-going public may already know...
- "I think it has to do with the movies themselves."
- They were clueless about what audiences wanted
- All along, theater owners said they knew better. Audiences, they contended, were weary of films with lame plots whose advertising campaigns seemed to be better thought out than their story lines.
- "It's the movies, stupid," said John Fithian, president of the National Assn. of Theatre Owners. "That's what we've been saying all along."
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