putting crickets where his mouth is

conventional wisdom goes that reality television doesn't repeat that well.
however, for niche cable channels, the audiences can be huge.

on the heels of a successful tour de france run, oln picked up survivor cable rights. meanwhile the newly rebranded gsn picked-up emmy winning the amazing race.

the execs of gsn and oln did one of those 'i'll race 8 miles to work'-'you eat crickets' bets with gsn's the amazing race beating oln's survivor. so oln exec gavin harvey will eat a live cricket.

who says tv execs aren't creative...

¶ - nitish @ 3:30 PM