stern impact

i'm a fan of howard stern, essentially radio tivo-ing every morning.

stern signed up with sirius about this time last year. ever since, he's predicted the death of the $20billion radio industry at the expense of the satellide radio.

while satellite radio has picked-up alotta subscribers, its questionable how much stern has helped sirius

subscriber numbers for satellite radio since mid-2004
------------3Q-04---4Q-04---1Q-05---2Q-05---3Q-05
xm-------415671--713101--541140--647226--617000
sirius-----181948--480969--305437--365931--359000
difference-233723---232031---235703--281295--258000

it doesn't appear howard has helped sirius catch-up, let alone pass xm.
in fact sirius has fallen further behind in subscriber acquisition...
maybe it'll kick-in when he actually starts over there

¶ - nitish @ 10:32 AM