nielsen finally acknowledges tivo

i mentioned this briefly before, but now details of the integration of pvr use into nielsen ratings become known. nielsen will begin publishing 3 sets of numbers for 'live viewing' / + same day playback / + playback within a week.

however, i didn't know the meager samplingI

Initially, the change will go nearly undetected. Next week, just 100 homes with DVRs will become part of Nielsen's sample of 9,000 homes from which national ratings are projected. [emphasis added]

so only 9000 homes outta 110 million households determine what we watch?

¶ - nitish @ 3:06 PM