kimmel help by post-koppel nightline

recently, jimmy kimmel live enjoyed ratings increases.

With a more compatible lead-in, “Live” became the only late-night talk show to deliver a ratings increase among adults 18-49 during May sweeps, jumping 17 percent year to year from a 0.6 rating to a 0.7.

ted koppel's nightline proved very serious stuff, thus not necessarily a compatible lead-in for a late night talker. kimmel's numbers benefited from the 'new' nightline catered more towards a younger audience (even competing with letterman on some nights).

while i'm a fan of the post-modern/media commentary nature of jimmy's show, more viewers apperantly checked in once jimmy putting on a tie

¶ - nitish @ 8:53 AM