abc already peaked

as i fearfully predicted after the network schedule releases: abc is in trouble.

this summer has been an unmitigated disaster

The news marks the unceremonious end to the Alphabet's various summer projects outlined back in May, which included "Buy It Now" (scrapped before it even premiered), "How to Get the Guy" (pulled with two episodes left to air), "Master of Champions" (pulled with a single installment left to air), "The One: Making a Music Star" (axed after two weeks) and now "One Ocean View" (pulled with four hours left on the shelf).

despite abc's abysmal development record last year, they're going bigger (thus more expensive) this fall. however, promotion of new shows may prove difficult when no one watches during the run-up to the fall season.
abc plans to depend on old reliables which have fared poorly this summer [a newsmagazine will replace fall returnee boston legal]. further the timeslot replacement to breakout hit grey's anatomy, brothers & sisters remains in disarray